Technological Innovation Santa Anita Park has invested in advanced technology such as a PET scanner for horses and utilizes digital tools like Contentful, HubSpot, and PWA, indicating openness to integrating innovative solutions that enhance operational efficiency and customer engagement.

Event Expansion With recent plans to develop the California Crown as a premier racing event and a history of hosting the Breeders' Cup, Santa Anita is seeking partnerships to elevate its event portfolio, offering opportunities for sponsorships, technology integrations, and hospitality collaborations.

Market Positioning Recognized as a key player in California racing and competing with both regional and national events, Santa Anita’s efforts to host high-profile races and its strategic partnerships present a valuable platform for brands seeking visibility in the horse racing and gambling sectors.

Data and Digital Engagement The utilization of Facebook Pixel and HubSpot indicates a focus on data-driven marketing and customer relationship management, providing opportunities for advanced marketing solutions, targeted advertising, and customer analytics enhancements.

Operational Growth With a revenue range of up to $50 million and ongoing investments in assets and partnerships, Santa Anita presents prospects for sales in technology, event sponsorships, betting solutions, and veterinary or safety system innovations aimed at enhancing race and customer experiences.