Strategic Partnerships Santa Anita Park has a history of collaborating with industry stakeholders such as Fasig-Tipton and Telecommunication groups to enhance racing events and betting opportunities, suggesting openings for sponsorships, co-branded events, and integrated pari-mutuel initiatives with related vendors and media.

Digital Marketing The tech stack includes Reddit Ads, HubSpot Analytics, Tealium, Mautic, and other marketing tools indicating readiness for targeted digital campaigns, retargeting, CRM-driven promotions, and data-backed customer acquisition initiatives.

Experiential Tech The investment in a PET scanner for horses signals a willingness to leverage advanced veterinary tech as a differentiator; this opens potential sales conversations around high-tech event experiences, sponsorships of health and safety initiatives, and premium fan engagement through tech-enabled demos.

Event Portfolio With a history of hosting major races including the Breeders' Cup iterations and planned events like the California Crown, there are recurring opportunities for partnerships around televised broadcasts, hospitality packages, and prize-pool sponsorships targeting a broad racing audience.

Revenue & Scale Estimated annual revenue in the range of 25 to 50 million and 201-500 employees place Santa Anita Park as a mid-to-large market player with potential for scalable B2B offerings, including venue services, security and operations tech, and data analytics partnerships to optimize race-day efficiency and fan monetization.