Governance Growth RPA expanded board with multiple new directors in early 2026, indicating a strategic shift and potential sponsor opportunities for industry events, partnerships, and high-visibility collaborations with suppliers and users in the reusable packaging ecosystem.

Industry Networking As a trade association representing both suppliers and users across design, materials, pooling, logistics, and technology, RPA offers a centralized channel to reach a broad, relevant audience for pilot programs, co-branded campaigns, and membership-based solutions.

Thought Leadership RPA has a history of publishing influential white papers and industry surveys, creating opportunities to position your solutions as Must-Read content, sponsor research, or co-author reports to drive credibility and interest among members.

Awards Platform The annual Excellence in Reusable Packaging Awards creates a ready-made opportunity to partner on sponsorships, entry integrations, and case studies that showcase customer success with your packaging and IoT or automation technologies.

Tech & IIoT Focus RPA’s emphasis on industrial IoT readiness and technology-enabled packaging signals a receptive audience for connectivity, data analytics, and automated handling solutions that improve RTP performance, traceability, and sustainability goals.