Reworth
Technology, Information and InternetMexico City, Mexico11-50 Employees
Reworth connects merchants and banks to turn bank cards into sales channels through merchant-funded cashback campaigns guided by real purchase data. The platform targets merchants and financial institutions, using audience insights and campaign optimization to maximize return on investment. For merchants, campaigns have no fixed fees, reach cardholders via partner banks, and are paid for by sales generated, with ROAS up to 8.5x and CAC from about MXN 14.8; for banks, it creates a new revenue stream funded by merchants and increases card usage with AI-driven promotions that require no additional development. Based in Mexico City, the company already works with major banks in Mexico and has recently expanded to Argentina, positioning itself in the technology, information and internet sector. It describes its aim as building a large Financial Media Network for Latin America, and operates as a small to mid-sized organization focused on data-driven cardholder engagement.
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