Acquisition Driver Rexel USA has pursued multiple acquisitions in 2025 2026, including DEE Electronics and Revere Electric Supply, signaling rapid expansion in advanced OEM solutions and industrial automation capabilities. This growth trend creates cross-selling opportunities for automation solutions, industrial controls, and network security services to newly acquired customers.

Industrial Focus Centered on industrial automation and critical infrastructure, Rexel Automation Solutions serves customers facing productivity, speed to market, safety, and security challenges. Market opportunities exist in offering integrated automation packages, safety compliance tech, and cybersecurity for OT networks to expand value per engagement.

Midwest & Growth Regions Recent acquisitions target Midwest distributors and strategic regions, suggesting a foothold in growing industrial corridors. Sales plays can target diversified manufacturers and regional integrators within these footprints, offering scalable automation solutions and Rockwell Automation partnerships to deepen penetration.

Strategic Tech Stack Adoption of ERP and security oriented tools such as SAP FICO, Fortinet, Avetta, GlobalSign, and DBT indicates a mature, data-driven operations approach. Use these integrations to position offerings that complement existing tech investments, including OT cybersecurity, data analytics, and supplier risk management.

Partnership and Security Partnerships with cybersecurity and reseller networks (ARIA Cybersecurity alliance, Avetta, GlobalSign) point to a customer base valuing security and compliance. This enables upsell of cybersecurity solutions, secure remote access, and compliance services to industrial customers seeking robust protection for digitalized operations.