Insights

Market Expansion RFG Distributing serves 14 states across the Midwest and has recently opened a new distribution facility in Springfield, Missouri, indicating ongoing geographic growth. This expansion creates opportunities to introduce new product lines and services to their evolving customer base.

Industry Expertise With over five decades of experience and recognition for outstanding sales support, logistics, and partner relations, RFG has deep industry knowledge. Leveraging this, sales efforts can focus on customized pet product solutions and value-added services tailored to independent pet retailers.

Customer-Centric Approach RFG’s emphasis on supporting independent pet businesses and their team’s extensive retail and industry background suggest a strong potential for consultative sales strategies. Offering innovative pet care products and promotional support can resonate well with their customer-centric philosophy.

Technology Utilization Utilizing Apache technology shows RFG’s openness to modern digital tools. This presents opportunities to introduce advanced supply chain management, e-commerce solutions, and data analytics services to improve efficiency and customer engagement.

Financial Opportunity With an annual revenue estimated between 50 and 100 million dollars, RFG is a significant mid-market player. Focused outreach on premium, innovative pet products, and expanding their range of specialty offerings can help capture additional market share and increase revenue streams.

RFG Distributing INC. Tech Stack

RFG Distributing INC. uses 1 technology products and services including Apache, and more. Explore RFG Distributing INC.'s tech stack below.

  • Apache
    Web Servers

Media & News

RFG Distributing INC.'s Email Address Formats

RFG Distributing INC. uses at least 1 format(s):
RFG Distributing INC. Email FormatsExamplePercentage
FLast@rfgdistributing.comJDoe@rfgdistributing.com
47%
First_Last@rfgdistributing.comJohn_Doe@rfgdistributing.com
4%
F.Last@rfgdistributing.comJ.Doe@rfgdistributing.com
2%
FLast@rfgdistributing.comJDoe@rfgdistributing.com
47%

Frequently Asked Questions

Where is RFG Distributing INC.'s headquarters located?

Minus sign iconPlus sign icon
RFG Distributing INC.'s main headquarters is located at 7301 32nd Avenue North Crystal, Minnesota 55427 United States. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is RFG Distributing INC.'s phone number?

Minus sign iconPlus sign icon
You can contact RFG Distributing INC.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is RFG Distributing INC.'s official website and social media links?

Minus sign iconPlus sign icon
RFG Distributing INC.'s official website is rfgdistributing.com and has social profiles on LinkedIn.

What is RFG Distributing INC.'s SIC code NAICS code?

Minus sign iconPlus sign icon
RFG Distributing INC.'s SIC code is 5141 - Groceries, General Line NAICS code is 31-33 - Manufacturing.

How many employees does RFG Distributing INC. have currently?

Minus sign iconPlus sign icon
As of March 2026, RFG Distributing INC. has approximately 36 employees across 5 continents, including North AmericaEuropeAsia. Key team members include President: M. F.Territory Sales Manager: J. L.Key Account & New Account Manager: K. M.. Explore RFG Distributing INC.'s employee directory with LeadIQ.

What industry does RFG Distributing INC. belong to?

Minus sign iconPlus sign icon
RFG Distributing INC. operates in the Manufacturing industry.

What technology does RFG Distributing INC. use?

Minus sign iconPlus sign icon
RFG Distributing INC.'s tech stack includes Apache.

What is RFG Distributing INC.'s email format?

Minus sign iconPlus sign icon
RFG Distributing INC.'s email format typically follows the pattern of FLast@rfgdistributing.com. Find more RFG Distributing INC. email formats with LeadIQ.

When was RFG Distributing INC. founded?

Minus sign iconPlus sign icon
RFG Distributing INC. was founded in 1967.

RFG Distributing INC.

ManufacturingMinnesota, United States11-50 Employees

RFG Distributing is a family owned, third-generation business. Started by Glenn Thoeny in 1967, sons Craig and Mark Thoeny purchased the business in 1983. RFG president Steve Thoeny joined the team in 1990. RFG Distributing was named 2011 Ken Chancey Distributor of the Year by PIDA. This award recognizes distributors for policies and practices that help make the companies valued partners. "We grew up in the pet industry and understand our customers' needs," comments Steve Thoeny. "We are pet people. As consultants, we offer the best products to help independent pet specialty businesses prosper." 

PIDA also awarded RFG first place for Outstanding Sales Support, first place for Logistics and Operations and second place for Marketing and Promotions. RFG's team of employees have worked in all facets of the pet industry including retail, manufacturing, sales, dog and cat shows, field trials, special pet events and home delivery. By partnering with our customers to provide the right support, our customers grow and become more successful, right along with RFG. 

RFG serves 14 states including Minnesota, Iowa, Wisconsin, North and South Dakota, Nebraska, Kansas, Missouri, Illinois, Oklahoma, Arkansas, the UP of Michigan, Indiana and Colorado. Today, RFG has two locations in Crystal, Minnesota and three additional locations in Des Moines, Iowa and Milwaukee, Wisconsin. A new distribution facility opened in Springfield, Missouri in February 2011.

Section iconCompany Overview

Headquarters
7301 32nd Avenue North Crystal, Minnesota 55427 United States
Phone number
SIC Code
5141 - Groceries, General Line
NAICS Code
31-33 - Manufacturing
Founded
1967
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    RFG Distributing INC.'s revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    RFG Distributing INC.'s revenue is estimated to be in the range of $50M$100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.