Rhiza, A Nielsen Company Employee Directory

Software DevelopmentPennsylvania, United States2-10 Employees

Rhiza, A Nielsen Company, operates in software development focused on turning large-scale advertising data into actionable insights for the media industry. Its flagship offering supports ad sales teams and researchers across cable, broadcast, digital, and mobile channels by enabling the rapid creation of advertiser-specific, data-driven sales presentations that can be viewed in a browser or PowerPoint, and by consolidating research assets into a single analytics platform for marketers pursuing new customers and optimized campaigns. The company targets major media publishers and national brands, helping them increase revenue and measure campaign effectiveness while supporting salesforce productivity and audience-focused decision-making. Based in Pittsburgh, Pennsylvania, Rhiza has positioned itself as a provider of enterprise, subscription-based tools designed to integrate research and advertising analytics for large-scale media buying and selling. Since its acquisition by Nielsen in 2017, the business has continued to offer its data-driven advertising research and sales capabilities within Nielsen’s broader analytics ecosystem.

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