Boutique value Leverage the firm’s lean, senior-attorney led model to offer mid-market clients premium employment and business litigation counsel at rates substantially lower than large AMLAW firms, presenting a cost-efficient alternative for support in NY.

Strategic NY access Highlight strong ties to New York County Commercial Division and advisory committee role to position as a trusted, reputationally strong partner for complex NY state and federal disputes and regulatory matters.

Senior expertise Position Richard Friedman and team as AMLAW 100 level litigation and counseling talent for management-side employment matters, including investigations, covenants not to compete, and trade secret issues, appealing to in-house counsel seeking high-caliber advocacy without top-tier premiums.

Diversified practice Emphasize dual focus on employment and business litigation to capture clients needing integrated solutions for investigations, disciplinary actions, contract disputes, licensing, and partnership disputes, enabling cross-sell opportunities.

Technology enablement Showcase modern tech stack (WordPress, Shopify, iCIMS, analytics, security) as a signal of efficient client onboarding, case management, and data security, appealing to firms seeking compliant, tech-enabled outside counsel partners.