Boutique capacity Small team size (2-10 employees) suggests a boutique design practice with personalized client attention. Potential sales opportunity: offer scalable services, flexible engagement models, and project-specific packages that align with lean teams and tight budgets.

Midwest design footprint Based in Ferndale, Michigan with regional focus. Potential sales opportunity: highlight local market expertise, case studies in Midwest hospitality or residential projects, and referrals through local architecture firms and real estate developers.

Revenue signal Reported revenue range of one to ten million indicates established operations despite small headcount. Potential sales opportunity: propose technology, process optimization, or marketing automation tools to scale workflow without proportional headcount growth.

Tech stack leverage Adopts modern web and security technologies (PWA, JSON-LD, reCAPTCHA, SSL) and collaboration tools (Microsoft 365). Potential sales opportunity: offer cloud collaboration, security hardening, and client portal enhancements to improve project transparency and efficiency.

Competitive positioning operates in a space with large, well-known firms; peers range from global firms to mid-sized studios. Potential sales opportunity: present differentiated value propositions such as agile design sprints, rapid prototyping, or bespoke design-to-build workflows for high-margin projects.