Local and national reach Riddle Insurance is a long-standing, locally rooted agency (founded 1918) with licensing in Kentucky and 13 additional states, offering opportunities to cross-sell and expand coverage across multi-state clients and regional businesses.

Diverse policy portfolio The agency specializes in Auto, Home, Business/Commercial, Marina, Farm, Mining, Aviation, and Life/Health, indicating cross-sell potential across personal, commercial, and specialty lines to existing clients and via partnerships.

Family business credibility As a fourth generation, locally owned firm with strong community ties, there is potential to leverage trust and referrals to grow premium per client, especially in small and mid-market segments in Hopkins County and surrounding areas.

Recognition and growth Past awards as National Agency of the Year and a merged entity with Peel & Holland suggest a growth trajectory and credibility with carriers, which can be used to pitch enhanced underwriting partnerships and better product access.

Tech and efficiency Adoption of multiple tech platforms (Sitecore, Joomla, Visual Website Optimizer, OneTrust, ADP, Azure) indicates a modernization path to improve digital onboarding, data analytics, and service speed to support scalable growth and targeted campaigns.