Insights

Strong Thought Leadership With a rich legacy rooted in the pioneering concept of positioning and a portfolio of influential books, RIES is recognized as a leading authority in branding and positioning strategies, making it an ideal partner for organizations seeking expert consulting to elevate their market presence.

Expanding Market Reach Operating with a revenue range of 100 to 250 million dollars and supporting a focused team of 11 to 50 employees, RIES demonstrates a targeted yet scalable approach to clients, indicating potential for growth in consulting services for mid-sized to large organizations.

Educational Content & Thought Leadership The company’s extensive publishing history and recent thought leadership publications, including upcoming releases, highlight a commitment to continuous innovation, providing opportunities for collaboration on educational campaigns and content-driven marketing initiatives.

Digital Technology Adoption Utilizing a robust tech stack including tools like WordPress, Google Fonts API, and Google Tag Manager, RIES shows an openness to leveraging digital platforms for marketing and client engagement, paving the way for technology-enabled service offerings or digital transformation projects.

Legacy and Industry Positioning Founded by the renowned Al Ries and now led by his daughter Laura Ries, the firm’s longstanding industry presence and ties to pioneering branding principles provide a strategic advantage for partnerships aimed at strengthening brand positioning and strategic consulting services.

RIES | Positioning Strategy & Consulting Tech Stack

RIES | Positioning Strategy & Consulting uses 8 technology products and services including TrackJS, WordPress, Open Graph, and more. Explore RIES | Positioning Strategy & Consulting's tech stack below.

TrackJS

Analytics

WordPress

Content Management System

Open Graph

Content Management System

oEmbed

Dev Tools

Google Fonts API

Font Scripts

PHP

Programming Languages

Google Tag Manager

Tag Management

Apache

Web Servers

RIES \| Positioning Strategy & Consulting Email Formats	Example	Percentage
First@ries.com	John@ries.com	50%
First@ries.com	John@ries.com	50%

RIES | Positioning Strategy & Consulting Email Formats

Example

Percentage

First@ries.com

John@ries.com

50%

First@ries.com

John@ries.com

50%

Frequently Asked Questions

Where is RIES | Positioning Strategy & Consulting's headquarters located?

RIES | Positioning Strategy & Consulting's main headquarters is located at 2828 Peachtree Road Northwest Atlanta, Georgia United States. The company has employees across 5 continents, including AsiaNorth AmericaEurope.

What is RIES | Positioning Strategy & Consulting's phone number?

You can contact RIES | Positioning Strategy & Consulting's main corporate office by phone at

+1-770-643-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is RIES | Positioning Strategy & Consulting's official website and social media links?

RIES | Positioning Strategy & Consulting's official website is ries.com and has social profiles on LinkedIn.

What is RIES | Positioning Strategy & Consulting's SIC code NAICS code?

RIES | Positioning Strategy & Consulting's SIC code is 8742 - Management Consulting Services NAICS code is 5416 - Management, Scientific, and Technical Consulting Services.

How many employees does RIES | Positioning Strategy & Consulting have currently?

As of February 2026, RIES | Positioning Strategy & Consulting has approximately 42 employees across 5 continents, including AsiaNorth AmericaEurope. Key team members include Consultant, Project Manager: Y. S.Project Manager, Strategy Analyst: H. L.Chairwoman: L. R.. Explore RIES | Positioning Strategy & Consulting's employee directory with LeadIQ.

What industry does RIES | Positioning Strategy & Consulting belong to?

RIES | Positioning Strategy & Consulting operates in the Business Consulting and Services industry.

What technology does RIES | Positioning Strategy & Consulting use?

RIES | Positioning Strategy & Consulting's tech stack includes TrackJSWordPressOpen GraphoEmbedGoogle Fonts APIPHPGoogle Tag ManagerApache.

What is RIES | Positioning Strategy & Consulting's email format?

RIES | Positioning Strategy & Consulting's email format typically follows the pattern of First@ries.com. Find more RIES | Positioning Strategy & Consulting email formats with LeadIQ.

When was RIES | Positioning Strategy & Consulting founded?

RIES | Positioning Strategy & Consulting was founded in 1963.

RIES | Positioning Strategy & Consulting

Business Consulting and ServicesGeorgia, United States11-50 Employees

RIES: Positioning Pioneers. 

Al Ries founded his first agency in RCC (Ries Cappiello Colwell) in 1963 in New York City. Today, his daughter Laura Ries is Chairwoman of RIES, a global strategic consulting firm.

Al first rose to fame in 1972 when a series of three articles on a new concept called “Positioning” authored by Al Ries & Jack Trout appeared in Advertising Age. The positioning idea took the ad world by storm and was voted by AdAge as one of the 75 most important advertising ideas of the past 75 years.

In 1981, the Positioning book was published with Al Ries as the lead auther and has since sold well over 6 million copies. 

Al & Laura have written several books together including The 22 Immutable Laws of Branding, the Fall of Advertising & the Rise of PR, The Origin of Brands, War in the Boardroom, and Positioning in the 21st Century.

Laura Ries is the author of Visual Hammer, Battlecry and her latest book The Strategic Enemy published by Wiley, Sept 2025.

Insights

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