RIES | Positioning Strategy & Consulting Employee Directory
Business Consulting and ServicesGeorgia, United States11-50 Employees
RIES is a global strategic consulting firm that centers its work on positioning as a primary tool for shaping brand strategy. It is based in Atlanta, Georgia, and is led by Laura Ries, who serves as chairwoman, continuing the work begun by founder Al Ries. The firm traces its origins to Al Ries’s earlier agency, established in 1963 in New York, and maintains a long-running association with positioning and branding through its leadership. The company serves organizations seeking to define and differentiate their brands in competitive markets by aligning strategy and messaging with a clear position. In addition to advisory services, its leadership has authored several influential books on branding and positioning, including a recent title, The Strategic Enemy, published by Wiley in September 2025. Within the business consulting and services industry, the firm operates with a global scope, focusing on positioning-driven strategy.
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