European Growth With a strategic shift away from the U.S., there is an opportunity to accelerate premium e-bike and cargo bike sales across Europe by expanding an exclusive dealer network and targeting municipalities, delivery fleets, and enterprise customers seeking sustainable mobility solutions.

Urban Mobility Riese & Müller's cargo and fast HS bikes align with urban logistics and city mobility needs. Pursue partnerships with city authorities, last-mile couriers, retailers and hospitality operators to deploy bikes for operations, pilot programs and fleet trials.

Service Bundles Leverage existing theft insurance and GPS recovery features to build premium service bundles for fleets and dealers, including maintenance plans, telematics, and extended warranties to drive recurring revenue.

Marketing Leadership A new Head of Marketing signals a renewed focus on demand generation and brand storytelling. Develop targeted campaigns, dealer marketing support and co-branding opportunities with sustainability initiatives to lift lead quality and conversions.

Digital & Partnerships Invest in data-driven go-to-market through SAP HANA, analytics and dealer portals; optimize lead capture, pricing, and channel performance; explore partnerships with logistics tech firms and mobility platforms to increase distribution and fleet adoption.