Premium brand distributor Riggs Distributing, Inc. is the official Northern California, Western Nevada and Hawai’i distributor for luxury kitchen brands Sub-Zero, Wolf, and Cove, presenting a strong opportunity to cross-sell high-end appliances to design professionals and renovation projects.

Showroom value With immersive showrooms that serve design professionals and clients, there is potential to position Riggs as a trusted partner for luxury kitchen projects, offering in-person demos, samples, and collaborative planning sessions to win bigger projects.

Mid-market scale Revenue in the 25–50 million range and a lean employee base (11–50) suggest agility for targeted enterprise-style opportunities, channel partnerships, and co-marketing with premium builders and remodelers seeking prestigious brands.

Growing team Recent hires indicate active talent onboarding and capacity to support new customers; sales outreach can leverage this momentum to onboard clients quickly and leverage cross-functional support (design, installation coordination).

Digital enablement A tech stack including WordPress, marketing automation, and SEO tools signals openness to digital marketing campaigns, CRM-like engagement, and content-driven lead generation to attract design pros, architects, and high-end homeowners.