Cost-Effective Solution Rigmarole's focus on making programmatic advertising accessible by eliminating high prices and complex requirements positions it as an attractive partner for small to mid-sized businesses seeking affordable advertising solutions.

Simplified User Experience With its commitment to simplifying advertising processes, Rigmarole appeals to organizations looking for easy-to-understand and easy-to-operate ad platforms, opening opportunities for onboarding clients new to programmatic advertising.

Growth Potential Operating in a market where competitors serve larger clients with substantial revenues, Rigmarole has room to expand its customer base among smaller enterprises seeking scalable advertising services.

Tech Stack Leverage Utilizing modern tools such as AppNexus and Cloudflare, Rigmarole can further emphasize its technological agility, attracting clients interested in secure and efficient advertising platforms.

Target Small Business Segment Given its size and revenue range, Rigmarole presents an opportunity to develop tailored marketing strategies aimed at small and emerging businesses that need accessible, straightforward programmatic advertising options.