Acquisition Anchor Rigor was acquired by Splunk in 2020, signaling a strong integration path for DEM and observability offerings. This presents cross-sell opportunities to Splunk customers seeking enhanced web performance monitoring and user experience optimization.

DEM Expertise Specializes in advanced synthetic monitoring and digital experience management. Target web-first organizations prioritizing front-end performance, Rigor’s capabilities align with prospects exploring reliability and optimized user journeys.

SMB to Growth Small team footprint with a history of rapid recognition and growth awards suggests agility. Focus on mid-market to fast-growing companies that need scalable, easy-to-implement performance monitoring without large enterprise overhead.

Tech Stack Fit Utilizes tools like Fullstory, GitHub, Ansible, WordPress, PostgreSQL, Jira, Pardot. Prospects already invested in monitoring and collaboration stacks may be easier to adopt Rigor’s DEM solutions for web performance optimization.

Strategic Partnerships Past partnerships with Akamai and ongoing integration potential with Splunk create footholds for co-sell opportunities. Look for prospects in industries with high web performance demands (e-commerce, SaaS, media) to leverage combined capabilities.