Market Leadership As Australia’s largest art and craft supplies retailer with over 40 years of experience, Riot Art & Craft has a strong brand presence and loyal customer base, providing a solid foundation for expanding sales channels and product offerings.

Customer Segments The company serves a diverse customer base from casual crafters to professional artists, indicating significant opportunities to tailor marketing campaigns and develop targeted product bundles for different customer segments.

Digital Engagement Utilizing platforms like Mailchimp and Klaviyo suggests an active approach to digital marketing, presenting opportunities to enhance email campaigns, personalized promotions, and online sales strategies to increase revenue.

Growth Potential Given the modest revenue range and recent market presence, there is potential for growth through expanding product lines, strengthening online sales, and increasing marketing efforts to capture a larger share of the art supplies market in Australia.

Competitive Landscape Competing with both local and international brands, Riot Art & Craft can leverage its extensive product variety and community engagement to differentiate itself and build stronger relationships with schools, art institutions, and hobby groups for increased sales opportunities.