Strong Market Presence Riot Art & Craft is Australia’s largest art and craft supplies retailer with over 40 years of industry experience, indicating a well-established customer base and opportunity for expanding product lines or introducing new categories targeted at loyal customers.

Diverse Customer Base Serving both amateur crafters and professional artists suggests potential for tailored marketing strategies and upselling opportunities across different skill levels and project needs.

Digital Engagement Utilization of marketing tools like Mailchimp, Klaviyo, and Facebook indicates active digital engagement, presenting an opportunity to leverage data-driven campaigns for cross-selling or promoting new products.

Expansion Potential Compared to similar companies like Utrecht and Jerry's Artarama, Riot’s large employee base and extensive product offering position it well for regional expansion or online market growth to increase sales channels.

Customer Loyalty Focus Long-standing market presence combined with a broad product inventory creates an opportunity to develop loyalty programs or subscription models that enhance repeat business and boost sales volume.