Healthy Convenience Opportunity to upsell to health-conscious consumers and busy households by positioning Rise & Puff as a convenient, better-for-you alternative to traditional tortillas and quesadillas, leveraging the clean label and high-protein, low-calorie profile.

Real Tortillas Leverage the launch momentum of the real tortillas line to target retailers and foodservice channels seeking innovative, ready-to-prepare tortilla options; explore cross-sell with salsa, dips, and meal kits.

Direct-to-Consumer Drive Expand D2C initiatives using the current tech stack (Shopify, Klaviyo) to boost repeat purchases, optimize promotions, and run targeted campaigns around new flavors, bundles, and limited-time offers.

Launch Readiness With revenue in the mid-range and recent product expansion, pursue pilot programs with mid-market retailers and regional grocers, and position for co-branded promotions with fitness, wellness, and meal-prep brands.

Cost-Effective Partnerships Capitalize on low-to-mid scale operations by proposing distribution partnerships, private-label opportunities, or vending/foodservice pilots to accelerate growth without heavy capital expenditure.