International Expansion Insomnia Cookies has been actively expanding internationally, opening new locations in the United Kingdom and exploring international flavors. This presents a significant sales opportunity to further tap into global markets and attract new customer segments.

Tech-Driven Loyalty Program The launch of Insomnia Rewards, a tech-driven loyalty program, showcases the company's commitment to enhancing consumer experience and engagement. Leveraging technology for customer loyalty presents a sales opportunity to drive repeat business and increase customer retention.

Partnership with Graduate Hotels Teaming up with Graduate Hotels for a special offer indicates Insomnia Cookies' strategic partnerships to enhance brand visibility and reach. This collaboration can create cross-promotional sales opportunities, reaching university markets and expanding customer base.

Night-Time Delivery Service Insomnia Cookies' unique proposition of delivering warm cookies late at night caters to consumer cravings during non-traditional hours. This service differentiator presents a sales opportunity to target late-night snackers, offering convenience and satisfying a niche market.

Growing Store Network With over 200 locations and continuous expansion, Insomnia Cookies is increasing its physical presence in various regions. Expanding the store network creates sales opportunities to penetrate new local markets, increase brand visibility, and drive sales through local marketing initiatives.