Expansion Strategy Insomnia Cookies has been aggressively expanding its locations, opening new stores in various cities. This growth trend presents sales opportunities for partnerships with local suppliers and vendors in new markets.

Movie Tie-ins By launching Borderlands movie tie-ins and partnering with entertainment companies like Lionsgate, Insomnia Cookies is leveraging pop culture trends to drive sales. Collaborating on themed treats can attract customers and drive brand engagement.

International Flavors Launch The introduction of international flavors as a limited-time offer (LTO) by Insomnia Cookies signals an opportunity for sales growth through innovative product offerings. Leveraging unique flavors can attract new customer segments and boost sales revenue.

Acquisition by Mistral Equity Partners Following the acquisition by Mistral Equity Partners, Insomnia Cookies has access to additional resources and expertise. This change in ownership can open doors for strategic collaborations, marketing initiatives, and sales expansion.

Late-Night Food Delivery Niche In the late-night food delivery niche, Insomnia Cookies holds a unique position, catering to customers with a craving for warm cookies during late hours. Leveraging this niche market and consumer behavior can drive targeted sales initiatives and customer retention strategies.