Strategic Buyers RJ General has direct buying agreements with major manufacturers such as Bayer, J&J, Pfizer, and P&G, plus FDA licensed OTC re-pack capabilities. This presents an opportunity to upsell distribution services to wholesalers and retailers seeking reliable access to branded OTC products and private-label repack options.

Target Markets Focus on expanding within First Aid and Safety, PPE, Healthcare distribution, Retail wholesale, and C-Store channels where RJ General already operates. Develop tailored channel programs and co-marketing with existing manufacturers to drive volume through these non-traditional and emerging trade classes.

Asset Light With a lean team (2-10 employees) and OEM/brand access, position RJ General as a scalable distribution partner for small to mid-sized manufacturers seeking cost-efficient market entry, packaging, and compliance support for OTC and healthcare products in the continental US.

Technology Enablement Leverage existing tech stack (AWS, WordPress/WooCommerce, Google Cloud, Gravatar, ASP.NET) to offer a robust e-commerce and order-fulfillment platform, enabling faster onboarding of new SKUs, transparent pricing, and streamlined repack services for OTC products.

Growth Opportunities Revenue range indicates mid-market activity with potential for expansion into more government and institutional procurement sectors. Propose value-added services such as category management, custom sourcing, and strategic marketing support to current and prospective wholesale partners.