Insights

Growing Sports Market ROAD iD operates in the expanding athletic identification and outdoor activity market, with a strong presence in running, cycling, and triathlon sectors, indicating ongoing demand for safety and peace of mind products among active consumers.

Strategic Partnerships Recent collaborations with Wahoo Fitness and Race platform integrations highlight opportunities to expand product visibility and drive sales through targeted marketing campaigns and joint promotions tailored for athletic enthusiasts.

Diversification Opportunities The launch of pet ID and outdoor dog gear collections suggests potential growth avenues into additional outdoor and lifestyle accessory markets, appealing to pet owners and outdoor adventurers seeking safety solutions.

Brand Enhancement The recent brand and website updates position ROAD iD for broader market reach and improved customer engagement, creating opportunities for sales efforts focused on new market segments and increased online conversions.

Community and CSR Appeal The company's commitment to philanthropy and purpose-driven branding, including donations to charitable causes, enhances its appeal to socially conscious consumers, opening avenues for targeted campaigns that resonate with value-driven buyers.

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ROAD iD Tech Stack

ROAD iD uses 8 technology products and services including Microsoft Advertising, Cloudflare CDN, Cloudflare, and more. Explore ROAD iD's tech stack below.

Microsoft Advertising
Advertising
Cloudflare CDN
Content Delivery Network
Cloudflare
Content Management System
Polyfill
Javascript Libraries
YUI
Javascript Libraries
X-XSS-Protection
Security
DHL
Transportation And Fleet Management
YouTube
Video Players

Media & News

ROAD iD's Email Address Formats

ROAD iD uses at least 1 format(s):

ROAD iD Email Formats	Example	Percentage
First.Last@roadid.com	John.Doe@roadid.com	74%
First@roadid.com	John@roadid.com	14%
FLast@roadid.com	JDoe@roadid.com	7%
Last@roadid.com	Doe@roadid.com	5%

Frequently Asked Questions

Where is ROAD iD's headquarters located?

ROAD iD's main headquarters is located at 814 Washington Street, Covington, Kentucky 41011, US. The company has employees across 2 continents, including North AmericaAsia.

What is ROAD iD's phone number?

You can contact ROAD iD's main corporate office by phone at

+1-859-341-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is ROAD iD's official website and social media links?

ROAD iD's official website is roadid.com and has social profiles on LinkedIn.

How much revenue does ROAD iD generate?

As of October 2025, ROAD iD's annual revenue is estimated to be $4.9M.

What is ROAD iD's NAICS code?

ROAD iD's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does ROAD iD have currently?

As of October 2025, ROAD iD has approximately 51 employees across 2 continents, including North AmericaAsia. Key team members include Head Of Marketing: M. T.Head Of Ecommerce: E. F.Owner: E. W.. Explore ROAD iD's employee directory with LeadIQ.

What industry does ROAD iD belong to?

ROAD iD operates in the Sporting Goods Manufacturing industry.

What technology does ROAD iD use?

ROAD iD's tech stack includes Microsoft AdvertisingCloudflare CDNCloudflarePolyfillYUIX-XSS-ProtectionDHLYouTube.

What is ROAD iD's email format?

ROAD iD's email format typically follows the pattern of First.Last@roadid.com. Find more ROAD iD email formats with LeadIQ.

When was ROAD iD founded?

ROAD iD was founded in 1999.

ROAD iD

Q: What is ROAD iD's official website and social media links?

ROAD iD's official website is roadid.com. ROAD iD has social profiles on LinkedIn.

Q: How many employees does ROAD iD have currently?

ROAD iD has approximately 51 employees.

Q: What technology does ROAD iD use?

ROAD iD's tech stack includes Google Tag Manager, HTML5, Amplitude, RequireJS, CivicTheme.

Sporting Goods ManufacturingUnited States51-200 Employees

It all began in 1999 when co-founder and CEO Edward Wimmer IV had a close call with a truck while running. He then teamed up with his father to create the best wearable ID in the business. 

ROAD iD exists with the goal of saving lives, delivering peace of mind, and fueling adventure. We strive for excellence in all categories, from being the leader in athletic identification gear in running, cycling, and triathlon markets to providing legendary customer service.

Our IDs provide peace of mind and are key tools used by first responders. If you cannot speak for yourself, your ROAD iD will speak for you. A portion of each order is donated to 4 Paws for Ability as a part of our company cornerstone, Purpose Over Profit.

Visit roadid.com or call us at 800-345-6336.