Strategic partnerships Roadtrips has a history of collaborating with travel advisors and luxury partners for World Cup and other major events, presenting an opportunity to formalize partnerships with sports agencies, clubs, and luxury travel networks to expand distribution and cross-sell opportunities.

World Cup focus With ongoing development of 2026 FIFA World Cup itineraries and programs for advisors, sales teams should target football fans, clubs, and corporate groups seeking turnkey World Cup experiences, leveraging scarcity and premium pricing.

Premium experiential offerings Roadtrips specializes in bespoke, luxury sports travel experiences (e.g., driving experiences, Cannes Film Festival, major global events), suggesting opportunities to upsell to high-net-worth individuals, corporate incentives, and brand-sponsored trips.

Geographic reach Headquartered in Winnipeg with a global event portfolio, there is potential to expand into additional markets via regional sales partners and online campaigns targeting North American, European, and international sporting events.

Growth through content and lead generation Recent activity and guides (Derby, World Cup programs, advisor-focused itineraries) indicate a strengths in thought leadership and education-based marketing, which can be leveraged to build a robust CRM later-stage nurture program and increase qualified inquiries from travel consultants and clubs.