Local Partnerships Opportunity to expand co-branded, localized advertising programs with Roane Newspapers leveraging its existing partnership with Kroger Health to cross-sell health and safety content, loyalty promotions, and community outreach campaigns.

Small Business Focus Operate with a lean team and low revenue, indicating a high potential for scalable, low-cost digital advertising and performance marketing services tailored to SMBs in the Kingston, TN area.

Digital Ad Stack Utilize current tech stack (DFP, AdSense, Drupal, Google Analytics) to offer advanced programmatic buying, analytics-driven campaigns, and website monetization enhancements for local advertisers.

Local Recognition Recent awards and community engagement signals credibility; position Roane Newspapers as a trusted local media partner for regional advertisers seeking community-focused campaigns.

Growth Signals Historical partnerships and a broad reach in Roane County present opportunities to upsell premium ad formats, sponsored content, and events coverage to regional brands and organizations.