Regional reach Leverage regional influence and 150-year legacy to position targeted local advertising opportunities across Chattanooga, North Georgia, and Southeast Tennessee, including digital and print bundles to maximize cross-channel engagement.

Digital modernization Capitalize on tech stack investments (Google Cloud CDN, HTTP/3, Cloudflare) to offer premium digital advertising, programmatic opportunities, and fast-loading mobile experiences for advertisers seeking performance and reach.

Community impact Target local businesses, nonprofits, and public sector partners with community impact programs, sponsorships, and content marketing that align with the paper’s civic focus and leadership in local storytelling.

Audience growth Promote out-of-home and event sponsorships, loyalty programs, and subscriber engagement packages to convert readers into advertisers, leveraging the paper’s strong regional readership and long-standing presence.

Talent & partnerships Offer brand partnerships with the newspaper for co-created content, talent placement, and sponsored journalism on growth, development, and transportation beats to attract regional advertisers seeking credible, local storytelling.