Targeted Advertising Reach Roanoke Star-Sentinel offers highly targeted advertising options through its direct mail campaigns aimed at households with a $75,000 plus income level, providing access to an affluent demographic with strong purchasing power in the Roanoke Valley.

Local Media Presence The company's weekly newspaper distribution across multiple community channels, including newsstands and subscription bases, ensures high visibility within the local market, creating opportunities for local business promotions and community engagement advertising.

Digital Infrastructure Utilizing advanced ad tech platforms such as AppNexus and Amazon Web Services, Roanoke Star-Sentinel is positioned to support digital advertising campaigns, enabling potential clients to extend their reach through integrated online and offline marketing strategies.

Community Engagement The company's involvement in local initiatives, including partnerships with organizations like Roanoke Fire-EMS and investment in health and safety equipment, highlights its deep community roots—making it an appealing partner for local brands seeking authentic community connections.

Growth and Expansion Recent increases in staffing and continuous investment in assets suggest the company’s growth momentum, opening opportunities for advertising clients to leverage expanding resources and enhanced services to elevate their local advertising campaigns.