Flexible sizing Roberds Converting operates four versatile paperboard sheeters with the ability to tailor output to customer-specific sizes, presenting a sales opportunity to target customers needing custom dimensions and quick turnarounds in packaging and litho-lam applications.

Diverse grades The company stocks a wide range of paperboard grades including C1S & C2S SBS, clay-coated and uncoated recycled grades, enabling cross-selling to customers across various printing and packaging segments seeking different surface finishes and performance.

Mid-market focus With 51-200 employees and revenue in the $1M-$10M range, Roberds Converting sits in the mid-market, offering a compelling entry point for growth-focused suppliers and distributors targeting similar-sized packaging converters and regional manufacturers.

Customer-centric service Emphasis on unparalleled customer service paired with rapid customization creates a value proposition for sales teams to approach clients requiring reliable lead times, personalized spec alignment, and consistent support.

Tech-enabled agility Adoption of ecommerce and cloud-based tools (Squarespace, Google Workspace, Commerce, and digital branding) supports streamlined ordering and account management, suggesting opportunities to upsell digital ordering, API integrations, and streamlined procurement for repeat customers.