Growth services Lewis positions itself as a growth engine offering full-service marketing with data-driven strategies, suggesting opportunities to upsell performance marketing, analytics optimization, and ROI-focused campaigns for mid-sized brands seeking measurable results.

Expansion potential With offices in Nashville, Birmingham, and Mobile and a recent Growth Multiplier launch, there is potential to cross-sell regionalized services to clients across adjacent markets and to leverage fractional leadership to stretch marketing budgets.

Industry focus Strong experience in Tourism, Hospitality, Real Estate, Healthcare, Education, and Public Affairs indicates a gate to target verticals for strategic branding and digital campaigns, particularly for destination marketing boards, universities, and healthcare networks.

Award credibility A track record of industry awards and recognition (Graphis, PR awards) can be leveraged in competitive pitches to win new accounts, especially for clients prioritizing creative excellence and earned media impact.

Tech and measurement The emphasis on business intelligence and data science, along with a tech stack that includes SEO, digital advertising, and analytics tools, opens opportunities for selling advanced measurement services, attribution modeling, and ongoing optimization programs.