Hospitality Partnerships The Rocket Classic has established a strong hospitality product with new corporate hospitality packages and a Monday pro-am offering for 2025, plus partnerships with brands like Folds of Honor. This creates clear entry points for sponsors seeking VIP access, client entertainment, and custom activation at a PGA TOUR event in Detroit. Target local and national corporations in automotive, logistics, and professional services to secure multi-year sponsorships.

Digital Marketing The event relies on a robust digital presence with a Google Cloud based stack and analytics, presenting an opportunity to offer advanced sponsorship activation services, data-driven ad placements, and sponsor landing experiences. There is existing eCommerce through Wix; potential for licensed merchandise partnerships and seamless sponsor storefronts, plus analytics for sponsor ROI.

Community Impact A strong charitable angle with the Rocket Giving Fund and Connect 313, plus Rocket Community Fund partnerships, suggests opportunities to co-create CSR campaigns with sponsors, grants, and targeted community programs. Potential to position sponsors as impact leaders through scholarships and digital inclusion initiatives, aligning with corporate social responsibility goals.

Detroit Focus The event is anchored in Detroit at the historic Detroit Golf Club, with family-friendly entertainment, cuisine and social activities, offering access to a loyal regional audience and local media. This enables sales targets among Detroit-based advertisers, vendors, and service providers, and opportunities to engage minority-owned vendor ecosystems.

Growth Pipeline The tournament is active with press coverage and a history of partnerships and new offerings, signaling opportunities to expand sponsorship categories, regional expansions, and deeper sponsor commitments. The scale of the event supports tiered sponsorships, experiential activations, and cross-promotion across Ilitch Sports + Entertainment channels.