Insights

Growing Retail Presence Rockler has actively expanded its physical footprint with new store openings in California, Oklahoma, and Texas, indicating strong growth opportunities in regional markets and potential for increasing in-store sales and customer engagement.

Leadership Transition The recent appointment of a new CEO underscores a strategic focus on enhancing customer experience and innovation, creating an opening to collaborate on initiatives that align with their growth and modernization efforts.

Innovation and Awards Receiving multiple Pro Tool Innovation Awards highlights Rockler’s commitment to innovative, high-quality products, offering sales opportunities for cutting-edge tools and accessories tailored to professional and hobbyist woodworkers.

Digital and Tech Stack Utilization of advanced digital tools such as Tableau, Adobe solutions, and Cloudflare Bot Management suggests a focus on data-driven marketing and e-commerce optimization, which can be leveraged to introduce complementary solutions for online engagement.

Market Positioning With a revenue range of up to $500 million and nearly 1000 employees, Rockler is positioned as a leading retail resource for woodworking supplies, providing ample sales opportunities for product expansion, private label offerings, and customer loyalty programs.

Rockler Companies, Inc. Tech Stack

Rockler Companies, Inc. uses 8 technology products and services including Google Conversion Tracking, Adobe, Tableau, and more. Explore Rockler Companies, Inc.'s tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • Adobe
    Audio, Video, Graphics
  • Tableau
    Business Intelligence
  • YUI
    Javascript Libraries
  • ProgressBar.js
    Javascript Libraries
  • AfterPay
    Payment Processing
  • Cloudflare Bot Management
    Security
  • jQuery Validation Plugin
    Web Tools And Plugins

Media & News

Rockler Companies, Inc.'s Email Address Formats

Rockler Companies, Inc. uses at least 1 format(s):
Rockler Companies, Inc. Email FormatsExamplePercentage
FLast@rockler.comJDoe@rockler.com
86%
First.Last@rockler.comJohn.Doe@rockler.com
8%
First@rockler.comJohn@rockler.com
3%
LastF@rockler.comDoeJ@rockler.com
3%

Frequently Asked Questions

Where is Rockler Companies, Inc.'s headquarters located?

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Rockler Companies, Inc.'s main headquarters is located at 4365 Willow Drive Minneapolis, Minnesota 55430 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Rockler Companies, Inc.'s phone number?

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You can contact Rockler Companies, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rockler Companies, Inc.'s official website and social media links?

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Rockler Companies, Inc.'s official website is rockler.com and has social profiles on LinkedIn.

How much revenue does Rockler Companies, Inc. generate?

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As of February 2026, Rockler Companies, Inc.'s annual revenue is estimated to be $105M.

What is Rockler Companies, Inc.'s SIC code NAICS code?

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Rockler Companies, Inc.'s SIC code is 1751 - Carpentry Work NAICS code is 44-45 - Retail Trade.

How many employees does Rockler Companies, Inc. have currently?

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As of February 2026, Rockler Companies, Inc. has approximately 257 employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: A. B.Cfo: D. L.Chief Financial Officer: T. N.. Explore Rockler Companies, Inc.'s employee directory with LeadIQ.

What industry does Rockler Companies, Inc. belong to?

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Rockler Companies, Inc. operates in the Retail industry.

What technology does Rockler Companies, Inc. use?

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Rockler Companies, Inc.'s tech stack includes Google Conversion TrackingAdobeTableauYUIProgressBar.jsAfterPayCloudflare Bot ManagementjQuery Validation Plugin.

What is Rockler Companies, Inc.'s email format?

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Rockler Companies, Inc.'s email format typically follows the pattern of FLast@rockler.com. Find more Rockler Companies, Inc. email formats with LeadIQ.

When was Rockler Companies, Inc. founded?

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Rockler Companies, Inc. was founded in 1954.

Rockler Companies, Inc.

RetailMinnesota, United States201-500 Employees

Is there anything more satisfying than building something lasting with your own two hands?  Whether you're refinishing an antique chair, upgrading your kitchen cabinets, or taking a pile of wood and creating a family heirloom, woodworking brings out the best in all of us.

Your efforts and skill are appreciated at Rockler, a family-owned business celebrating over 65 years of woodworking. Despite being one of the largest online resources for woodworkers with a chain of stores across the country, we still take a personal interest in every one of your projects. We have real people in our Minnesota headquarters answering the phones. We work tirelessly to bring the industry's most innovative products, thinking, and education to both our physical locations and online store.  You can always trust Rockler to deliver quality products and impeccable customer service. 

Founded in 1954, Rockler Woodworking and Hardware provides woodworkers and DIYers with quality tools, hardware, wood and know-how. Rockler is known among professional and hobby woodworkers as the go-to source for innovative tools, jigs and shop accessories. Whether you're building a simple bookshelf, a custom desk, or a whole kitchen full of cabinets, Rockler has the tools, hardware, and supplies to make your project a success.

Like what you see?  Share this passion for excellence?  Come work for us! http://www.rockler.com/careers/

Section iconCompany Overview

Headquarters
4365 Willow Drive Minneapolis, Minnesota 55430 United States
Phone number
SIC Code
1751 - Carpentry Work
NAICS Code
44-45 - Retail Trade
Founded
1954
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    Rockler Companies, Inc.'s revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Rockler Companies, Inc.'s revenue is estimated to be in the range of $250M$500M

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