Insights

Expanding Physical Reach Rockler's recent opening of new retail locations in Oklahoma and Texas highlights a growth strategy focused on increasing footprint in key markets, presenting opportunities to introduce complementary products and personalized services to new customer bases.

E-Commerce Innovation With a strong online presence supported by advanced digital tools like Tableau and Adobe, Rockler emphasizes e-commerce excellence, paving the way for targeted online promotions, exclusive digital bundles, and personalized digital content campaigns.

Product Innovation Introduction of innovative tools such as Dust Right Vortex and recognition through industry awards suggests a focus on high-quality, cutting-edge products that can be paired with upselling opportunities and bundled offers for advanced hobbyists and professionals.

Market Expansion Strategy Closing of European offices and strategic focus on North American growth indicates a targeted approach to market expansion, offering sales opportunities in regions with growing demand for premium woodworking tools and DIY supplies.

Industry Recognition Receiving multiple industry awards reinforces Rockler's reputation for quality and innovation, providing a strong foundation to promote high-end, premium products and service packages to discerning customers seeking best-in-class woodworking solutions.

Rockler Companies, Inc. Tech Stack

Rockler Companies, Inc. uses 8 technology products and services including Google Conversion Tracking, Adobe, Tableau, and more. Explore Rockler Companies, Inc.'s tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • Adobe
    Audio, Video, Graphics
  • Tableau
    Business Intelligence
  • YUI
    Javascript Libraries
  • ProgressBar.js
    Javascript Libraries
  • AfterPay
    Payment Processing
  • Cloudflare Bot Management
    Security
  • jQuery Validation Plugin
    Web Tools And Plugins

Media & News

Rockler Companies, Inc.'s Email Address Formats

Rockler Companies, Inc. uses at least 1 format(s):
Rockler Companies, Inc. Email FormatsExamplePercentage
FLast@rockler.comJDoe@rockler.com
86%
First.Last@rockler.comJohn.Doe@rockler.com
8%
First@rockler.comJohn@rockler.com
3%
LastF@rockler.comDoeJ@rockler.com
3%

Frequently Asked Questions

Where is Rockler Companies, Inc.'s headquarters located?

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Rockler Companies, Inc.'s main headquarters is located at 4365 Willow Drive Minneapolis, Minnesota 55430 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Rockler Companies, Inc.'s phone number?

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You can contact Rockler Companies, Inc.'s main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rockler Companies, Inc.'s official website and social media links?

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Rockler Companies, Inc.'s official website is rockler.com and has social profiles on LinkedIn.

How much revenue does Rockler Companies, Inc. generate?

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As of March 2026, Rockler Companies, Inc.'s annual revenue is estimated to be $105M.

What is Rockler Companies, Inc.'s SIC code NAICS code?

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Rockler Companies, Inc.'s SIC code is 1751 - Carpentry Work NAICS code is 44-45 - Retail Trade.

How many employees does Rockler Companies, Inc. have currently?

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As of March 2026, Rockler Companies, Inc. has approximately 255 employees across 2 continents, including North AmericaEurope. Key team members include Chief Executive Officer: A. B.Cfo: D. L.Chief Financial Officer: T. N.. Explore Rockler Companies, Inc.'s employee directory with LeadIQ.

What industry does Rockler Companies, Inc. belong to?

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Rockler Companies, Inc. operates in the Retail industry.

What technology does Rockler Companies, Inc. use?

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Rockler Companies, Inc.'s tech stack includes Google Conversion TrackingAdobeTableauYUIProgressBar.jsAfterPayCloudflare Bot ManagementjQuery Validation Plugin.

What is Rockler Companies, Inc.'s email format?

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Rockler Companies, Inc.'s email format typically follows the pattern of FLast@rockler.com. Find more Rockler Companies, Inc. email formats with LeadIQ.

When was Rockler Companies, Inc. founded?

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Rockler Companies, Inc. was founded in 1954.

Rockler Companies, Inc.

RetailMinnesota, United States201-500 Employees

Is there anything more satisfying than building something lasting with your own two hands?  Whether you're refinishing an antique chair, upgrading your kitchen cabinets, or taking a pile of wood and creating a family heirloom, woodworking brings out the best in all of us.

Your efforts and skill are appreciated at Rockler, a family-owned business celebrating over 65 years of woodworking. Despite being one of the largest online resources for woodworkers with a chain of stores across the country, we still take a personal interest in every one of your projects. We have real people in our Minnesota headquarters answering the phones. We work tirelessly to bring the industry's most innovative products, thinking, and education to both our physical locations and online store.  You can always trust Rockler to deliver quality products and impeccable customer service. 

Founded in 1954, Rockler Woodworking and Hardware provides woodworkers and DIYers with quality tools, hardware, wood and know-how. Rockler is known among professional and hobby woodworkers as the go-to source for innovative tools, jigs and shop accessories. Whether you're building a simple bookshelf, a custom desk, or a whole kitchen full of cabinets, Rockler has the tools, hardware, and supplies to make your project a success.

Like what you see?  Share this passion for excellence?  Come work for us! http://www.rockler.com/careers/

Section iconCompany Overview

Headquarters
4365 Willow Drive Minneapolis, Minnesota 55430 United States
Phone number
SIC Code
1751 - Carpentry Work
NAICS Code
44-45 - Retail Trade
Founded
1954
Employees
201-500

Section iconFunding & Financials

  • $250M$500M

    Rockler Companies, Inc.'s revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    Rockler Companies, Inc.'s revenue is estimated to be in the range of $250M$500M

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