Expansive Distribution Network Rockwell American operates through 5 assembly plants and 14 service branches across the United States, providing a wide geographic coverage that can be leveraged to tap into various local markets and customer segments.

Specialized Product Range As a manufacturer and distributor of trailer components, Rockwell American offers a comprehensive selection of fenders, axles, brakes, wheels, and more. This specialized product range allows for targeted sales efforts catering to specific needs within the trailer industry.

Established Expertise With over 50 years of experience, Rockwell American has built a reputation for expert advice and personalized service. Leveraging this established expertise can be a key selling point to attract customers seeking reliable and knowledgeable partners in the industry.

Technology Integration Rockwell American utilizes a tech stack that includes Google Analytics, Microsoft Azure, and Drupal, showcasing a commitment to modern technologies. Highlighting these tech integrations in sales pitches can appeal to tech-savvy customers looking for innovative solutions.

Target Market Alignment By focusing on the light/medium duty trailer segment, Rockwell American aligns its offerings with market trends and demands. Understanding and highlighting this alignment can help in tailoring sales strategies to target the specific needs of customers in this growing market segment.