Community Partnerships Rocky Mountain Credit Union has established partnerships with various charitable organizations like Hope & The Holidays, Shodair Children's Hospital, Warriors & Quiet Waters. Leveraging these community connections can lead to joint promotional opportunities and engagement with members of these organizations.

Digital Banking Having successfully launched Mahalo's digital banking platform, Rocky Mountain Credit Union demonstrates a commitment to technological advancements. This presents a potential to collaborate with tech companies for further digital solutions or enhancements to streamline banking services.

Leadership Change With the retirement of President/CEO Steve Sendon, there might be an opportunity to reach out and establish relationships with the incoming leadership team. Understanding their vision and goals can help tailor solutions to align with the new leadership's direction.

Financial Cooperative Model As a not-for-profit financial cooperative, Rocky Mountain Credit Union emphasizes putting people first. Highlighting this unique aspect in marketing and sales pitches can resonate well with individuals looking for a more member-focused banking experience.

Market Expansion Exploring opportunities for market expansion beyond Montana can unlock growth potential for Rocky Mountain Credit Union. Targeting regions where similar companies like Horizon National Bank operate can provide insights into new customer segments and competitive strategies.