Analytics Growth Current Google Analytics usage offers a path to a data-driven marketing strategy that identifies high-potential wholesale buyers, optimizes the contractor and retailer onboarding journey, and improves conversion workflows without increasing headcount.

Platform Expansion A dedicated B2B ordering portal or enhanced e-commerce experience could streamline large-volume orders from contractors and retailers, reduce manual processing, and enable scalable growth with minimal staffing.

Manufacturer Leverage Leverage existing manufacturer relationships to create exclusive product bundles and co-branded campaigns, differentiating Rocky Mountain Surfaces and driving higher-value inquiries.

Regional Outreach Focus on Colorado and nearby markets with targeted outreach to builders, designers, and showrooms, supported by regional marketing partnerships and showroom collaborations.

Lean Ops With a lean team, there is an opportunity for outsourced sales enablement and marketing automation, including CRM onboarding, lead nurturing, quote and inventory workflows, and supplier integrations.