Strategic Acquisitions Rodda Paint's recent acquisition of Miller Paint Company and partnership with Cloverdale Paint Inc. demonstrate a strategic expansion approach, potentially opening new regional markets and customer segments that sales teams can target for cross-selling opportunities.

Product Innovation The launch of advanced products like CoverCoat XL and SharkSkin Primer/Sealer indicates a focus on high-performance, moisture-tolerant, all-season coatings, offering opportunities to promote these premium offerings to contractors and professional painters seeking durable solutions.

Geographic Expansion The opening of a new retail location in Klamath Falls signals ongoing regional growth efforts, suggesting potential upselling and new dealer partnerships in underserved markets to increase market share and customer engagement.

Family-Owned Legacy As the largest family-owned paint manufacturer in North America with a substantial dealer network, Rodda Paint presents an opportunity to develop strong relationships with independent dealers and leverage the brand’s reputation for quality and reliability in sales strategies.

Digital & Tech Adoption Utilizing a modern tech stack including PWA and integrated business tools, Rodda Paint is positioned to improve customer experience and streamline sales processes, enabling sales teams to offer more efficient, personalized service and digital solutions to clients.