Growth Opportunity Rodeno serves as a manufacturers rep in safety and industrial sectors across multiple Midwest and Appalachian states, presenting a scalable channel for expanding PPE, signage, and industrial product lines into additional distributors and end users.

Cross-Sell Potential Their portfolio spans PPE, signage and communication, and industrial safety equipment, enabling cross-sell of bundled safety solutions to current distributors and end users, including training and safety services to boost adoption.

Targeted Regions With active coverage in Ohio, Western Pennsylvania, Michigan, Indiana, Kentucky, and West Virginia, there are geographic expansion opportunities to pair with new manufacturers seeking Midwest presence.

Service Differentiation Value-added services such as Lunch & Learns, Toolbox Talks, safety assessments and training can be leveraged to open conversations with procurement and safety managers, driving longer-term partnerships.

Financial Benchmark Revenue range of 10 to 25 million suggests a mid-market footprint with potential for scalable growth through expanding manufacturer line cards, increasing distributor coverage, and targeting mid-size industrial end users.