ROI Influencer Employee Directory
Data Infrastructure and AnalyticsNew York, United States2-10 Employees
ROI Influencer is a technology and data analytics firm that supplies anonymized purchasing data tied to influencer audiences. Its core offering, anchored by the ROI Influencer Score, serves as a measurement standard for evaluating brands and influencer partnerships, enabling more informed decision-making around influencer marketing investments. The company operates within the data infrastructure and analytics space, focusing on delivering visibility into how consumer purchases relate to influencer-driven engagement. Based in New York City, ROI Influencer targets brands and marketers seeking to understand and quantify the impact of influencer activity on purchasing behavior. The firm positions itself at the intersection of data, analytics, and influencer marketing, aiming to provide objective, standardized metrics to support programmatic and strategic decisions in influencer campaigns. A recent development notes a leadership hire related to brand and content strategy, reflecting ongoing efforts to expand its media and marketing capabilities.
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