Market Leadership Roiback is recognized as the world's best hotel booking solutions provider, highlighting its strong reputation and leading position in the industry. This demonstrates a significant opportunity to target independent hotels and chains seeking reliable, award-winning booking technology.

Focus on Direct Bookings The company's core focus on empowering hotels to control and increase their direct bookings indicates a potential for upselling advanced marketing and analytics tools that enhance direct sales channels.

Innovative Expansion Recent investments in digital marketing technology and the development of proprietary solutions such as Metabase Pro and online check-in point to ongoing innovation, providing opportunities to offer complementary products that integrate seamlessly with Roiback’s ecosystem.

Strategic Partnerships Roiback’s collaboration with industry leaders like DerbySoft and its global recognition suggest a network conducive to forming joint ventures or scaling integrations that can expand market reach and service offerings.

Growing Market Segment With an estimated revenue between 50 and 100 million dollars and a sizable workforce, Roiback is well-positioned to attract new hotel clients in a competitive landscape, particularly those looking to modernize their booking and marketing operations.