Insights

Omnichannel Potential ROLLER positions as a leading omnichannel furniture retailer with strong online, phone order, and app channels alongside 114 physical stores. This creates opportunities to tier digital marketing services, omnichannel CRM, and integrated checkout experiences to optimize cross-channel conversions and customer lifetime value.

High Growth Audience Over 4,000 employees and a high apprenticeship and internal promotion rate indicate a scalable organization with rapid expansion potential. Sales teams can target corporate procurement, channel partnerships, and B2B collaborations to support expanding store footprint and online audience.

Massive Traffic More than 20 million annual store visitors and over 60 million online shop visitors point to substantial demand generation opportunities. Prospects include paid media optimization, retargeting, and digital analytics services to improve conversion rates and reduce customer acquisition cost.

Tech Stack Fit Existing stack includes Microsoft Advertising, Power BI, SQL Server, Google Cloud, Zendesk, and analytics tools. This suggests openness to data-driven marketing, CRM enhancements, cloud-based analytics, and customer service optimization solutions.

Financial Leverage Revenue in the lower-to-mid multi-million range with scaling potential across 114 stores and a robust online presence. Opportunity for bundled tools or pricing models that support efficiency, cost savings, and performance tracking for a growing, multi-channel retailer.

Similar companies to ROLLER GmbH & Co. KG

ROLLER GmbH & Co. KG Tech Stack

ROLLER GmbH & Co. KG uses 8 technology products and services including Microsoft Advertising, Power BI, Microsoft SQL Server, and more. Explore ROLLER GmbH & Co. KG's tech stack below.

ROLLER GmbH & Co. KG's Email Address Formats

ROLLER GmbH & Co. KG uses at least 4 email formats:
ROLLER GmbH & Co. KG Email FormatsExamplePercentage
Last@roller.deDoe@roller.de
84%
First@roller.deJohn@roller.de
12%
FirstLast@roller.deJohnDoe@roller.de
3%
FirstL@roller.deJohnD@roller.de
1%

Frequently Asked Questions

What is ROLLER GmbH & Co. KG's official website and social media links?

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ROLLER GmbH & Co. KG's official website is roller.de and has social profiles on LinkedIn.

How much revenue does ROLLER GmbH & Co. KG generate?

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As of August 2026, ROLLER GmbH & Co. KG's annual revenue is estimated to be $10M - $25M.

What is ROLLER GmbH & Co. KG's SIC code and NAICS code?

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ROLLER GmbH & Co. KG's SIC code is 5021 - Furniture and NAICS code is 337 - Furniture and Related Product Manufacturing.

How many employees does ROLLER GmbH & Co. KG have currently?

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As of August 2026, ROLLER GmbH & Co. KG has approximately 393 employees across 2 continents, including Europe and North America. Key team members include Ceo / Vorsitzender Der Geschäftsführung: M. S., Geschäftsleitung Edv / Organisation & Prozesse: A. R. and Director Online Marketing & E-Commerce Development: C. W. Explore ROLLER GmbH & Co. KG's employee directory with LeadIQ.

What industry does ROLLER GmbH & Co. KG belong to?

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ROLLER GmbH & Co. KG operates in the Furniture and Home Furnishings Manufacturing industry.

What technology does ROLLER GmbH & Co. KG use?

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ROLLER GmbH & Co. KG's tech stack includes Microsoft Advertising, Power BI, Microsoft SQL Server, Zendesk, Google Cloud, PayPal, Citrix and MouseFlow.

What is ROLLER GmbH & Co. KG's email format?

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ROLLER GmbH & Co. KG's email format typically follows the pattern of Last@roller.de. Find more ROLLER GmbH & Co. KG email formats with LeadIQ.
ROLLER GmbH & Co. KG logo

ROLLER GmbH & Co. KG

Furniture and Home Furnishings ManufacturingNorth Rhine-Westphalia, Germany201-500 Employees

ROLLER GmbH & Co. KG is a furniture and home furnishings manufacturer based in Gelsenkirchen, North Rhine-Westphalia, Germany. The company positions itself as a broad retailer and producer of affordable living, furnishing, and renovation items, emphasizing immediate takeaway for customers and a cost-conscious value proposition. In recent years, ROLLER has aimed to function as a true omnichannel player, expanding beyond its physical stores to prioritize its online shop, a telephone ordering line, and a smartphone app, with the goal of integrating shopping experiences across channels. The organization highlights a culture centered on trust, transparency, and a familial workplace ethos, with an emphasis on cross-functional collaboration and open access to leadership, alongside a strong focus on developing talent through training and internal career opportunities. The business operates with a substantial workforce and extensive customer reach, serving millions of annual visitors across its physical locations and online platform. A notable recent development is the ongoing expansion of its omnichannel approach and digital capabilities to enhance customer access and service.

Section iconCompany Overview

Website
roller.de
SIC Code
5021 - Furniture
NAICS Code
337 - Furniture and Related Product Manufacturing
Employees
201-500

Section iconFunding & Financials

  • $10M - $25M

    ROLLER GmbH & Co. KG's revenue is estimated to be in the range of $10M - $25M

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