Roller Rabbit

RetailNew York, United States51-200 Employees

Ours is a story about discovery.

A story fueled by curiosity, and one that finds inspiration in the places we’ve been, the people we’ve met, and the stories they’ve shared. The Roller Rabbit story began in India with a piece of discarded fabric. More than a piece of hand block printed cotton, this fabric told the tale of a magical rabbit and its quest for joy. The spirit of that fabled Roller Rabbit has remained close to our hearts, as a reminder that you can always find happiness...if you’re willing to look for it.

Our mission is to outfit vibrant lives with clothes and accessories that make us dream, lift us up, let us play, put us at ease and free us to cherish every moment with our loved ones.  Today, our Roller Rabbit makes everything from ready-to-wear, accessories, bedding and, of course, our iconic sleepwear.

It’s our mission to find the magic in every moment.

We believe family is everything. From the family we’ve made, to the family we choose. We hope to bring people together, and to make magic out of the mundane. Life should feel like a celebration!

We let our true colors shine...Perfection doesn't interest us. Our hope is to create our own world, where happiness is our truest measure of success.  We express this through print, pattern and palettes that make us smile, in pursuits that bring us delight, and a spirit of ease and play that makes it all more interesting.

At Roller Rabbit, we believe how something is made is just as important as the finished product. From India to Peru, Italy to Portugal, Kenya to Nicaragua and even here in the United States, we work with artisans and materials that we believe in.

From exclusive capsule collections created by empowered women to financially support their families, to our iconic hand-drawn, bold patterns and prints brought to life by craftspeople using time-honored techniques and traditions passed down from generation to generation, each and every piece at Roller Rabbit is truly special.

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