Insights

Global Reach Rollie has international distribution across Australia, New Zealand, Italy, South of France, Netherlands, Germany, Canada, and the USA, indicating a readiness to scale partnerships with retailers, distributors, or online marketplaces in multiple regions.

Affordable Luxury Recent media positions highlight Rollie as an affordable leather sneaker option competing with high-end brands like Maison Margiela, presenting an opportunity to position as a value-for-money premium sneaker in retailers focused on accessible luxury.

Sustainable Material Rollie has launched capsules featuring cactus leather (Desserto) signaling a commitment to sustainable materials, which can open discussions with green-focused retailers, catalogs, and consumer segments prioritizing ethical sourcing.

Brand Momentum With rapid product releases and media buzz around new Wave model and cactus leather capsules in 2023, there is momentum to leverage for seasonal campaigns, limited editions, and collaboration opportunities with fashion influencers.

SMB Growth Revenue range ($1M-$10M) and mid-size employee base (11-50) align Rollie with growth-focused retailers and D2C platforms seeking authentic, story-driven brands with scalable operations and potential for private-label discussions.

Similar companies to Rollie

Rollie Tech Stack

Rollie uses 8 technology products and services including Visual Website Optimizer, BigCommerce, Mailgun, and more. Explore Rollie's tech stack below.

Rollie's Email Address Formats

Rollie uses at least 3 email formats:
Rollie Email FormatsExamplePercentage
First@rollienation.comJohn@rollienation.com
67%
First.Last@rollienation.comJohn.Doe@rollienation.com
20%
Last@rollienation.comDoe@rollienation.com
13%

Frequently Asked Questions

What is Rollie's official website and social media links?

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Rollie's official website is rollienation.com and has social profiles on LinkedIn.

How much revenue does Rollie generate?

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As of August 2026, Rollie's annual revenue is estimated to be $1M - $10M.

What is Rollie's SIC code and NAICS code?

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Rollie's SIC code is 5139 - Footwear and NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Rollie have currently?

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As of August 2026, Rollie has approximately 21 employees across 4 continents, including Oceania, Asia and North America. Key team members include Head Of Finance: M. J., Founder, Ceo & Designer: V. L. and Co-Founder: C. T. Explore Rollie's employee directory with LeadIQ.

What industry does Rollie belong to?

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Rollie operates in the Retail Apparel and Fashion industry.

What technology does Rollie use?

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Rollie's tech stack includes Visual Website Optimizer, BigCommerce, Mailgun, Tawk.to, WhatsApp Business, Heap, PayPal and Piwik.

What is Rollie's email format?

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Rollie's email format typically follows the pattern of First@rollienation.com. Find more Rollie email formats with LeadIQ.

When was Rollie founded?

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Rollie was founded in 2012.
Rollie logo

Rollie

Retail Apparel and FashionAustralia11-50 Employees

Rollie is an Australian footwear brand focused on lightweight, comfortable sneakers designed for travel and everyday use, delivering easy packing alongside all-day wear. The company was founded by Vince Lebon, who brings a decade of shoe design experience from Australia’s independent footwear scene, after his wife Kat inspired the concept during her travels. The Rollie name derives from Kat’s nickname, and the brand launched in 2012 with a sell-out debut at South Melbourne Market’s SO:ME designer space. 

The brand targets travelers and fashion-minded consumers seeking practical footwear that balances comfort and style, and it has built distribution across Australia, New Zealand, Italy, the South of France, the Netherlands, Germany, Canada and the United States. In 2023 Rollie expanded its material scope with a cactus-leather capsule range and nine new designs constructed from Desserto cactus leather, including the Wave sneaker, reflecting ongoing product development within the retail apparel and fashion sector.

Section iconCompany Overview

SIC Code
5139 - Footwear
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Rollie's revenue is estimated to be in the range of $1M - $10M

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