Insights

Wholesale Expansion Rollie already distributes to Australia, New Zealand, Italy, the South of France, the Netherlands, Germany, Canada and the USA, showing solid wholesale capabilities. There is a clear opportunity to onboard more global retailers, travel focused outlets, and department stores in North America and Europe, leveraging the brand story and the lightweight packable design. Partnerships with distributors and ecommerce platforms could accelerate market penetration.

Sustainable Materials The capsule range built with cactus vegan leather Desserto positions Rollie as a sustainability forward sneaker option. This opens doors with eco and vegan retailers, fashion platforms focused on ethical sourcing, and licensing opportunities to extend vegan materials into other product lines.

Travel Appeal The product narrative centered on travel, light packing and all day comfort makes Rollie a strong fit for travel retailers, airport shops and airline partner programs. Consider cross selling with luggage, bags and accessories, and explore co marketing with travel brands to capture the traveler segment.

Brand Momentum Rollie's media coverage and WGSN recognition signal strong brand momentum that can fuel partnerships with PR agencies, influencers and retailers seeking trendy story driven products. Leverage the Wave launch and capsule drops to secure feature placements and joint marketing with retailers.

Growth Partnerships With a lean team and history of collaborations, Rollie appears receptive to licensing, capsule co brands and distribution deals that can scale quickly. Approach potential partners in fashion, sports and lifestyle segments seeking lightweight sneakers or vegan options to broaden assortment.

Rollie Tech Stack

Rollie uses 8 technology products and services including Cloudflare, Microsoft 365, JSON-LD, and more. Explore Rollie's tech stack below.

  • Cloudflare
    Content Management System
  • Microsoft 365
    Email
  • JSON-LD
    Javascript Frameworks
  • FingerprintJS
    Javascript Libraries
  • Australia Post
    Logistics
  • Kiwi Sizing
    Personalization
  • X-Content-Type-Options
    Web & Portal Technology
  • Accentuate Custom Fields
    Web Platform Extensions

Rollie's Email Address Formats

Rollie uses at least 1 format(s):
Rollie Email FormatsExamplePercentage
First@rollienation.comJohn@rollienation.com
71%
First.Last@rollienation.comJohn.Doe@rollienation.com
15%
Last@rollienation.comDoe@rollienation.com
14%

Frequently Asked Questions

Where is Rollie's headquarters located?

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Rollie's main headquarters is located at Australia. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is Rollie's official website and social media links?

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Rollie's official website is rollienation.com and has social profiles on LinkedIn.

What is Rollie's SIC code NAICS code?

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Rollie's SIC code is 5139 - Footwear NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Rollie have currently?

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As of June 2026, Rollie has approximately 21 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Head Of Finance: M. J.Founder, Ceo & Designer: V. L.Assistant To The Founder And Ceo: I. M. R.. Explore Rollie's employee directory with LeadIQ.

What industry does Rollie belong to?

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Rollie operates in the Retail Apparel and Fashion industry.

What technology does Rollie use?

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Rollie's tech stack includes CloudflareMicrosoft 365JSON-LDFingerprintJSAustralia PostKiwi SizingX-Content-Type-OptionsAccentuate Custom Fields.

What is Rollie's email format?

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Rollie's email format typically follows the pattern of First@rollienation.com. Find more Rollie email formats with LeadIQ.

When was Rollie founded?

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Rollie was founded in 2012.
Rollie logo

Rollie

Retail Apparel and FashionAustralia11-50 Employees

Rollie is an Australian footwear brand focused on lightweight, comfortable sneakers designed for travel and everyday use, delivering easy packing alongside all-day wear. The company was founded by Vince Lebon, who brings a decade of shoe design experience from Australia’s independent footwear scene, after his wife Kat inspired the concept during her travels. The Rollie name derives from Kat’s nickname, and the brand launched in 2012 with a sell-out debut at South Melbourne Market’s SO:ME designer space. 

The brand targets travelers and fashion-minded consumers seeking practical footwear that balances comfort and style, and it has built distribution across Australia, New Zealand, Italy, the South of France, the Netherlands, Germany, Canada and the United States. In 2023 Rollie expanded its material scope with a cactus-leather capsule range and nine new designs constructed from Desserto cactus leather, including the Wave sneaker, reflecting ongoing product development within the retail apparel and fashion sector.

Section iconCompany Overview

Headquarters
Australia
SIC Code
5139 - Footwear
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Rollie's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Rollie's revenue is estimated to be in the range of $1M$10M

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