Insights

Innovative Sustainable Materials Rollie Nation's recent capsule collections featuring cactus vegan leather and Desserto cactus leather demonstrate a commitment to eco-friendly materials, presenting opportunities to collaborate on environmentally conscious footwear lines appealing to sustainability-focused retailers.

Global Expansion Potential With established distribution in Australia, New Zealand, Europe, and North America, there is significant potential to expand into new markets or strengthen presence in existing regions by leveraging their innovative design and quality craftsmanship.

Growth in Casual Luxury The launch of the Wave shoe, which rivals high-end brands like Maison Margiela at an affordable price point, signals an opening to target mid-market consumers seeking stylish yet comfortable footwear, ideal for both casual and travel-oriented segments.

Digital and E-commerce Focus Utilizing a robust tech stack including Google Fonts API, HubSpot, and WhatsApp Business indicates a strategic emphasis on personalized customer engagement and online sales channels, which can be further expanded to increase direct-to-consumer opportunities.

Trend-Driven Product Development Rollie Nation’s frequent launch of new collections and collaborations showcases agility in responding to market trends, providing a sales opportunity to partner on limited editions or co-branded campaigns that appeal to trend-conscious consumers.

Rollie Tech Stack

Rollie uses 8 technology products and services including Cloudflare, Microsoft 365, JSON-LD, and more. Explore Rollie's tech stack below.

  • Cloudflare
    Content Management System
  • Microsoft 365
    Email
  • JSON-LD
    Javascript Frameworks
  • FingerprintJS
    Javascript Libraries
  • Australia Post
    Logistics
  • Kiwi Sizing
    Personalization
  • X-Content-Type-Options
    Web & Portal Technology
  • Accentuate Custom Fields
    Web Platform Extensions

Rollie's Email Address Formats

Rollie uses at least 1 format(s):
Rollie Email FormatsExamplePercentage
First@rollienation.comJohn@rollienation.com
71%
First.Last@rollienation.comJohn.Doe@rollienation.com
15%
Last@rollienation.comDoe@rollienation.com
14%

Frequently Asked Questions

Where is Rollie's headquarters located?

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Rollie's main headquarters is located at Australia. The company has employees across 3 continents, including OceaniaAsiaNorth America.

What is Rollie's official website and social media links?

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Rollie's official website is rollienation.com and has social profiles on LinkedIn.

What is Rollie's SIC code NAICS code?

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Rollie's SIC code is 5139 - Footwear NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Rollie have currently?

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As of June 2026, Rollie has approximately 21 employees across 3 continents, including OceaniaAsiaNorth America. Key team members include Head Of Finance: M. J.Founder, Ceo & Designer: V. L.Assistant To The Founder And Ceo: I. M. R.. Explore Rollie's employee directory with LeadIQ.

What industry does Rollie belong to?

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Rollie operates in the Retail Apparel and Fashion industry.

What technology does Rollie use?

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Rollie's tech stack includes CloudflareMicrosoft 365JSON-LDFingerprintJSAustralia PostKiwi SizingX-Content-Type-OptionsAccentuate Custom Fields.

What is Rollie's email format?

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Rollie's email format typically follows the pattern of First@rollienation.com. Find more Rollie email formats with LeadIQ.

When was Rollie founded?

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Rollie was founded in 2012.

Rollie

Retail Apparel and FashionAustralia11-50 Employees

Rollie founder Vince Lebon has been doing shoes for a long time, and after 10 years of designing shoes for Australia’s top independent footwear company … a spark of inspiration hit.

His wife Kat (nickname Rollie) travelled a lot for work and in her down time she wanted to take in the magic each city had to offer. But dragging around work shoes and fun shoes was exactly that, a drag. Inspired, Vince wondered what if he could design a shoe that was light enough to pack in a carry on, comfortable enough for all day adventuring and fun enough to reflect Kat’s unique sense of style.

After constantly being stopped by complete strangers asking about her incredible shoes, in 2012 Vince decided to test the concept at South Melbourne Market’s SO:ME designer space. Within weeks, his entire first collection was sold out and Rollie was born. What started simply as a gesture of love quickly became an entirely new shoe concept loved the world over.

Rollie is now sold in leading stores in countries around the world including Australia, New Zealand, Italy, South of France, Netherlands, Germany, Canada and USA.

The innovation behind the mechanics of the shoe is only the beginning, the real magic lies in the way you feel when wearing. 

With a mention by WGSN as ‘Brand to Watch in 2016’, we are part of something big. We are part of a nation. We are Rollie Nation.

Section iconCompany Overview

Headquarters
Australia
SIC Code
5139 - Footwear
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Rollie's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Rollie's revenue is estimated to be in the range of $1M$10M

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