RollWorks
Computer SoftwareCalifornia, United States201-500 Employees
RollWorks, a division of NextRoll, operates in the software development space and is headquartered in San Francisco, California. The company provides a platform focused on account-based marketing, designed to help B2B firms grow revenue while quantifying the outcomes of their campaigns. Its solutions rely on proprietary data and artificial intelligence to support ABM initiatives, whether an organization already runs mature programs or is just beginning to explore the approach. The target customers include account-based teams seeking to identify priority accounts and key buyers, engage them across several channels, and assess results within their own data ecosystem. The offering accommodates both advanced ABM programs and early-stage adopters, emphasizing alignment with the workflows of marketers and sellers. A notable recent development is the September 2024 introduction of Command Center, an interactive ABM dashboard that consolidates buying signals into a single interface.
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