Expansion to new markets Demandbase has launched a multi-language intent solution leveraging natural language processing to capture intent signals from global markets. This presents an opportunity for sales teams to target international clients effectively.

Strategic partnerships Demandbase formed a partnership with Intellimize, a leading AI experience optimization platform. Sales development representatives can explore collaboration opportunities with partners for mutual business growth.

Global leadership recognition Research in Action recognized Demandbase as the #1 Global Leader on the Account-Based Marketing Vendor Matrix in 2021. This accolade could serve as a valuable talking point to showcase the company's expertise and influence in the market.

New executive talent By appointing industry powerhouses Shanah Zamost, Kelly Hopping, and Michael Wilczak to key roles, Demandbase is strengthening its leadership team. Sales professionals can leverage these new relationships and expertise for further business development.

Industry acknowledgment Demandbase was acknowledged as a top global marketing automation vendor. This recognition can be used by sales teams to highlight the company's capabilities, potentially opening doors to new business opportunities.