Mid-market focus Target organizations in the 11-50 employee range and SMBs across 46 states that require reliable tax and accounting expertise, positioning Ron Lykins CPAs as a scalable solution for growing businesses seeking compliance, planning, and advisory services.

Geographic breadth Leverage nationwide reach as a selling point for clients with multi-state filing and compliance needs, offering state-specific tax optimization, remote advisory, and cloud-based accounting support to attract businesses with dispersed operations.

Tax expertise Highlight long-standing tax advisory capabilities for individuals and businesses, presenting opportunities for year-round planning, tax minimization strategies, and specialized services during peak tax periods.

SMB competitiveness Position as a cost-effective, personal CPA partner when competing against larger firms by offering tailored, responsive service, fixed-fee or value-based pricing, and hands-on client relationship management.

Growth enablement Promote services that support scaling firms such as cloud-based bookkeeping, payroll, HCM integration, and financial forecasting to align with clients’ growth trajectories and improve recurring revenue streams.