Market Leadership RONA is a well-established leader in the Canadian home improvement retail sector with over 80 years of presence and more than 450 stores across ten provinces, presenting significant opportunities to expand sales through regional marketing and targeted promotions.

Customer Engagement With a large workforce of over 10,000 employees and a diverse customer base, RONA has strong potential for upselling and cross-selling complimentary products and services, leveraging in-store expertise and loyalty programs.

Digital Capabilities The company's adoption of technologies like Power BI, MySQL, and IBM WebSphere Commerce indicates readiness for online sales initiatives, enabling targeted digital marketing, enhanced customer data insights, and improved e-commerce offerings.

Financial Stability RONA’s substantial revenue range of one to ten billion dollars suggests a solid financial foundation, providing confidence for exploring new product lines, expansion projects, or strategic partnerships to drive growth.

Industry Trends The retail industry’s growth in home improvement driven by DIY trends and renovation demand positions RONA to capitalize on market shifts, especially by emphasizing sustainable products and modern home upgrade solutions to attract eco-conscious consumers.