Niche microencapsulation Target manufacturing clients requiring controlled release solutions across automotive, agriculture, textiles and industrial applications. Highlight Ronald T. Dodge Company as a specialist in microencapsulation and scent marketing components to open discussions with product developers and R&D teams.

Global service reach Leverage the worldwide customer base and end-to-end development support from idea to scale-up and final production to pursue strategic partnerships with multinational manufacturers seeking reliable suppliers for custom encapsulated materials.

Custom collaboration Emphasize the company’s tailored, safety-focused development process to win projects that require bespoke encapsulation formulations, trial programs, and regulatory/compliance considerations for sensitive or high-value applications.

Growth opportunities Consider upsell of related components or finished products in scent-marketing inks and adhesive components, plus expansion into adjacent markets that benefit from controlled release technologies as customers scale.

Tech-enabled marketing Use digital presence and tech stack signals (website, analytics, and search tooling) to identify likely buyers researching encapsulation solutions and initiate targeted outreach to product developers, procurement and R&D leads.