Insights

Funding momentum Rooted has recent grant-based financing activity highlighted by a $250K grant from the CUNA Mutual Group Foundation, signaling active donor engagement and potential for corporate and foundation sponsorship conversations that align with their mission.

Nonprofit scale With 11-50 employees and a revenue range of 25M to 50M, Rooted operates at a mid-sized nonprofit scale that may be open to technology, programmatic partnerships, and platform solutions that support fundraising, grant management, and impact reporting.

Mission resonance Rooted emphasizes racial equity, inclusive education, food systems, and environmental justice, suggesting opportunities for partnerships around data tools, community engagement platforms, and learning/education technology to advance impact.

Digital footprint Core tech stack includes cloud/CDN, RSS, Open Graph, and legacy components; product integrations or upgrades (cloud hosting, analytics, donor CRM, content delivery) could streamline communications, improve accessibility, and enhance online fundraising efforts.

Collaboration potential Rooted emerged from collaborations of multiple organizations and prioritizes healthy, equitable neighborhoods, presenting a clear avenue for co-branded programs, shared services, and capacity-building partnerships with aligned nonprofits and grantmakers.

Rooted Tech Stack

Rooted uses 8 technology products and services including Cloudflare CDN, RSS, Open Graph, and more. Explore Rooted's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • RSS
    Content Management System
  • Open Graph
    Content Management System
  • jQuery Migrate
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • Microsoft Word
    Office Suites
  • PHP
    Programming Languages
  • X-UA-Compatible
    Web Tools And Plugins

Rooted's Email Address Formats

Rooted uses at least 2 format(s):
Rooted Email FormatsExamplePercentage
First@rootedwi.orgJohn@rootedwi.org
92%
FirstLast@rootedwi.orgJohnDoe@rootedwi.org
8%
First.Last@resilientcities.orgJohn.Doe@resilientcities.org
100%

Frequently Asked Questions

Where is Rooted's headquarters located?

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Rooted's main headquarters is located at 517 East Badger Road Madison, Wisconsin 53713 United States. The company has employees across 6 continents, including North AmericaEuropeAfrica.

What is Rooted's phone number?

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You can contact Rooted's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Rooted's official website and social media links?

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Rooted's official website is rootedwi.org and has social profiles on LinkedIn.

What is Rooted's NAICS code?

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Rooted's NAICS code is 813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations.

How many employees does Rooted have currently?

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As of May 2026, Rooted has approximately 33 employees across 6 continents, including North AmericaEuropeAfrica. Key team members include Founder: J. H.Founder: C. D. S.Founder: J. R.. Explore Rooted's employee directory with LeadIQ.

What industry does Rooted belong to?

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Rooted operates in the Non-profit Organizations industry.

What technology does Rooted use?

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Rooted's tech stack includes Cloudflare CDNRSSOpen GraphjQuery MigrateMoment.jsMicrosoft WordPHPX-UA-Compatible.

What is Rooted's email format?

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Rooted's email format typically follows the pattern of First@rootedwi.org. Find more Rooted email formats with LeadIQ.

When was Rooted founded?

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Rooted was founded in 1996.

Rooted

Non-profit OrganizationsWisconsin, United States11-50 Employees

Rooted is a nonprofit organization based in Madison, Wisconsin, focused on building healthy, equitable, and sustainable neighborhoods through collaborations rooted in food, land, and learning. It grew from the collaboration of two local Madison groups, the Center for Resilient Cities and Community GroundWorks, combining their strengths to support community growth and resilience. By anchoring its work in partnerships, Rooted seeks to connect people with opportunities around food, land, and learning.

Its commitment to racial equity and inclusion spans education, food systems, the environmental movement, and organizational life, with an emphasis on lifelong learning and action. Its activities are oriented toward communities and partner organizations seeking healthier food access, sustainable land use, and more equitable neighborhoods.

Section iconCompany Overview

Headquarters
517 East Badger Road Madison, Wisconsin 53713 United States
Phone number
NAICS Code
813 - Religious, Grantmaking, Civic, Professional, and Similar Organizations
Founded
1996
Employees
11-50

Section iconFunding & Financials

  • $25M$50M

    Rooted's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Rooted's revenue is estimated to be in the range of $25M$50M

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