Integrated HVAC Established in Murfreesboro since 1940, Roscoe Brown offers comprehensive heating, cooling, insulation, and indoor air quality solutions for residential and commercial clients, signaling cross-sell opportunities between HVAC, insulation, and IAQ product lines.

Maintenance Programs The company provides maintenance services and tune-ups to maintain peak efficiency, presenting recurring revenue opportunities through service contracts, preventive maintenance plans, and priority scheduling for existing customers.

Geothermal & Sustainability Geothermal equipment and energy-efficient systems are part of their offerings, suggesting potential in high-margin sustainable technologies, rebates coordination, and cross-sell with energy audits for commercial and large residential projects.

Digital Engagement Adoption of tools like Hotjar, Matomo, and Gravity Forms indicates an active digital presence suitable for lead capture optimization, personalized outreach, and targeted content to convert homeowners and facility managers.

Mid‑Market Focus With 51-200 employees and a revenue range of 25M-50M, Roscoe Brown sits in a mid-market segment with potential to scale service contracts, fleet-based maintenance, and equipment upgrades for small to midsize commercial properties.