Local craft edge Position as a local, craft-focused coffee partner for cafes, workplaces, and specialty venues seeking fresh, fair trade and organic beans from a botted roaster with hands-on service.

Boutique scale Target small to mid-sized hospitality buyers and retailers that value artisanal roasts and personalized customer service, leveraging their intimate team and hands-on roasting approach.

Sustainable sourcing Emphasize fair trade and organic certifications to appeal to sustainability minded businesses and consumers, opening opportunities with eco-conscious offices, co-working spaces, and green hospitality programs.

Local vendor story Leverage partnerships with local vendors and community ties in Sellwood/Westmoreland to pitch as a community driven supplier for pop-ups, farmers markets, and neighborhood cafes.

Digital presence Capitalize on existing tech stack and website to run targeted digital outreach, online ordering, and customizable roaster subscriptions for small businesses seeking reliable, transparent sourcing.