Acquisition synergy ROSSETTI has joined HOK, creating one of the world’s leading sports, recreation and entertainment design practices. This presents cross-selling opportunities with HOK’s global client base in stadiums, arenas and visitor experiences, leveraging integrated design capabilities.

Sports design footprint HOK plus ROSSETTI emphasizes fan-centric venue design with locations across three continents. Target opportunities include new stadiums, sports complexes and entertainment districts seeking holistic architecture, interiors, and experiential branding.

Tech-enabled delivery Current tech stack includes CAD, BIM/3D design tools and cloud platforms (AutoCAD, SOLIDWORKS, Revit-like workflows via Adobe, Tableau, AWS, Azure). Highlight value in delivering complex, data-driven, scalable design solutions for large-scale projects.

Financial health signal Parent entity shows substantial project activity with high-profile collaborations and steady revenue range. Use this to position ROSSETTI/HOK for multi-year design-build and phased development programs with major institutional and municipal clients.

Geographic expansion HOK’s UK performance signals international growth and profit restoration. Opportunities exist to pursue cross-border competitions and international sports and life sciences campuses, particularly in Europe and beyond where ROSSETTI’s Detroit roots can complement global branding.