Rough Country Email Format
Motor Vehicle ManufacturingTennessee, United States201-500 Employees
Rough Country is a motor vehicle parts manufacturer based in Dyersburg, Tennessee, employing several hundred people. Founded in 1975 as an early producer of off-road shocks, the company expanded into leveling and lift kits for a broad range of makes and models. Its lineup now includes vehicle accessories such as LED lighting, fender flares, and mesh grilles, and in 2018 it introduced Vertex, a line of upscale reservoir shocks and coilover struts. Rough Country serves truck and Jeep enthusiasts seeking reliable aftermarket components to improve off-road capability and appearance across many vehicles. Notable recent development includes a 2026 strategic partnership with RevolutionParts to expand its ecommerce distribution.