Insights

Strategic Partnership Route 31 Credit Union partnered with Tru Treasury to enhance commercial treasury management, which signals openness to external fintech and payment solutions that improve cash flow, fraud protection, and billing efficiency.

Small Market Scale With 11-50 employees and revenue in the mid-range for community financial institutions, Route 31 presents an opportunity to upsell digital banking, payment processing, and fraud prevention tools tailored to mid-sized credit unions.

Digital Adoption Existing tech stack includes web and development foundations (PHP, MySQL, Nginx, jQuery) and Microsoft 365, suggesting readiness for modernized online banking enhancements, API integrations, and secure cloud-based services.

Multi-Location Presence Two Muskegon locations indicate local community footprint with potential for branch-level sales motions around treasury services, cash management, and enhanced service delivery for commercial members.

Financial Health Signals Revenue estimated at 10–25 million places Route 31 in a competitive tier where scalable payment solutions, fraud protection, and treasury automation can deliver measurable ROI and justify vendor partnerships.

Similar companies to Route 31 Credit Union

Route 31 Credit Union Tech Stack

Route 31 Credit Union uses 8 technology products and services including WordPress, MySQL, oEmbed, and more. Explore Route 31 Credit Union's tech stack below.

WordPress
Content Management System
MySQL
Database
oEmbed
Dev Tools
Microsoft 365
Email
Google Fonts API
Font Scripts
JSON-LD
Javascript Frameworks
Elementor
Page Builders
Sitelinks Search Box
Web Tools And Plugins

Media & News

Route31cu partners with Tru Treasury Company.
Through Route 31 Credit Union's partnership with Tru Treasury, a treasury management solutions provider, commercial business members will be able to drive efficiencies and controls for payment processes, simplify billing to receive faster payments, improve cash flow, eliminate paper checks and leverage enhanced fraud protection tools.
Jul 17, 2024 | www.muskegon.org

Route 31 Credit Union's Email Address Formats

Route 31 Credit Union uses at least 2 format(s):

Route 31 Credit Union Email Formats	Example	Percentage
FLast@muskegoncoop.com	JDoe@muskegoncoop.com	63%
Last@muskegoncoop.com	Doe@muskegoncoop.com	37%
FirstL@route31cu.com	JohnD@route31cu.com	100%

Frequently Asked Questions

What is Route 31 Credit Union's phone number?

You can contact Route 31 Credit Union's main corporate office by phone at

+1-231-726-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Route 31 Credit Union's official website and social media links?

Route 31 Credit Union's official website is route31cu.com and has social profiles on LinkedIn.

How much revenue does Route 31 Credit Union generate?

As of August 2026, Route 31 Credit Union's annual revenue is estimated to be $10M - $25M.

What is Route 31 Credit Union's NAICS code?

Route 31 Credit Union's NAICS code is 52 - Finance and Insurance.

How many employees does Route 31 Credit Union have currently?

As of August 2026, Route 31 Credit Union has approximately 14 employees across 1 continents, including North America. Key team members include Loan Manager: G. S.Branch Manager: M. A.. Explore Route 31 Credit Union's employee directory with LeadIQ.

What industry does Route 31 Credit Union belong to?

Route 31 Credit Union operates in the Financial Services industry.

What technology does Route 31 Credit Union use?

Route 31 Credit Union's tech stack includes WordPressMySQLoEmbedMicrosoft 365Google Fonts APIJSON-LDElementorSitelinks Search Box.

What is Route 31 Credit Union's email format?

Route 31 Credit Union's email format typically follows the pattern of FLast@muskegoncoop.com. Find more Route 31 Credit Union email formats with LeadIQ.

When was Route 31 Credit Union founded?

Route 31 Credit Union was founded in 1949.

Route 31 Credit Union

Q: What is Route 31 Credit Union's official website and social media links?

Route 31 Credit Union's official website is route31cu.com. Route 31 Credit Union has social profiles on LinkedIn.

Q: How many employees does Route 31 Credit Union have currently?

Route 31 Credit Union has approximately 14 employees.

Q: What technology does Route 31 Credit Union use?

Route 31 Credit Union's tech stack includes Snowplow, gstatic.com, Really Simple Discovery, jQuery, WordPress.

Q: What is Route 31 Credit Union's NAICS code?

Route 31 Credit Union's NAICS code is 52 (Finance and Insurance).

Financial ServicesMichigan, United States11-50 Employees

Route 31 Credit Union is a financial services institution based in Muskegon, Michigan, offering consumer and commercial banking services. Its core offerings include competitive loan options, interest-bearing checking accounts at 6%, and complementary online banking and bill pay, all supported by a focus on accessible, personal service. The organization serves individuals and business members in the Muskegon area, addressing needs related to payments, cash flow, and financial management through straightforward banking services.