Strong Local Presence Michigan First Credit Union has a well-established presence in Michigan with over 165,000 members and a significant asset base exceeding 1.4 billion dollars, indicating a solid customer base and potential for expanding financial product offerings.
Digital Adoption Recent partnerships with Mantl to digitize account opening processes and investments in innovative banking apps suggest a focus on improving digital services, creating opportunities to introduce new fintech solutions or enhance existing digital platforms.
Leadership Growth The appointment of a Chief Human Resources Officer in 2025 signals strategic organizational growth, implying potential openings for HR-related services, employee engagement tools, or leadership development solutions.
Product Expansion The ongoing development of mortgage lending, insurance offerings, and active community engagement through events like Wild Lights presents avenues to cross-sell financial services such as home loans, insurance, and investment products.
Market Positioning With a competitive revenue range and a sizable membership base aligned with similar regional credit unions, Michigan First offers opportunities for tailored marketing strategies, targeted financial solutions, and collaborative partnerships to increase wallet share.
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$50M$100MMichigan First Credit Union uses 8 technology products and services including Microsoft SharePoint, Simpli.fi, Microsoft Excel, and more. Explore Michigan First Credit Union's tech stack below.
| Michigan First Credit Union Email Formats | Percentage |
| FLast@michiganfirst.com | 93% |
| First.Last@michiganfirst.com | 4% |
| First@michiganfirst.com | 2% |
| Last@michiganfirst.com | 1% |
BankingUnited States201-500 Employees
With over $1.4 billion in assets, Michigan First has represented financial stability to its members since 1926, and now serves over 165,000 area residents and businesses. The credit union continues growing strong by providing the best in financial products and services to its valued members! Our Field of membership includes anyone who lives, works, or worships in the state of Michigan.
Company Overview
Funding & FinancialsMichigan First Credit Union has raised a total of $3.7M of funding over 1 rounds. Their latest funding round was raised on Apr 10, 2023 in the amount of $3.7M.
Michigan First Credit Union's revenue is estimated to be in the range of $100M$250M
Funding & FinancialsMichigan First Credit Union has raised a total of $3.7M of funding over 1 rounds. Their latest funding round was raised on Apr 10, 2023 in the amount of $3.7M.
Michigan First Credit Union's revenue is estimated to be in the range of $100M$250M
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